IQOS
Global wide rebranding: Working on design systems to create pages for their Smoke-Free Products
Role
UX/UI Designer
Contract
3m Extended to 6m
IQOS
Global wide rebranding: Working on design systems to create pages for their Smoke-Free Products
Role
UX/UI Designer
YEAR
2021
Contract
3m Extended to 6m
Context
IQOS provides an alternative option to smoking.
Philip Morris International has produced a range of products under the IQOS brand that are known as heat-not-burn products (HTPs) and e-vapes that are currently available in 71 markets worldwide.
Context
IQOS provides an alternative option to smoking.
Philip Morris International has produced a range of products under the IQOS brand that are known as heat-not-burn products (HTPs) and e-vapes that are currently available in 71 markets worldwide.
Context
IQOS provides an alternative option to smoking.
Philip Morris International has produced a range of products under the IQOS brand that are known as heat-not-burn products (HTPs) and e-vapes that are currently available in 71 markets worldwide.
The Challenge
A global market rebranding
I collaborated with UX leads, project managers, designers and copywriters in creating multiple pages for both IQOS VEEV and IQOS Iluma that required additional assets for the multiple markets.
The Challenge
A global market rebranding
I collaborated with UX leads, project managers, designers and copywriters in creating multiple pages for both IQOS VEEV and IQOS Iluma that required additional assets for the multiple markets.
The Challenge
A global market rebranding
I collaborated with UX leads, project managers, designers and copywriters in creating multiple pages for both IQOS VEEV and IQOS Iluma that required additional assets for the multiple markets.
My Role
Partner with the UX team to create high-fidelity page designs for a range of different markets.
Along with daily stand-ups within my team we also got together in a weekly all-hands for programme updates, new team introductions & strategic direction.
My Tasks:
• Create landing pages using existing components within the design system
• Create ideas and concepts for the product detail page
• Work on specific pages for the VEEV & Iluma products for different markets
• Manage assets for different markets.
My Role
Partner with the UX team to create high-fidelity page designs for a range of different markets.
Along with daily stand-ups within my team we also got together in a weekly all-hands for programme updates, new team introductions & strategic direction.
My Tasks:
• Create landing pages using existing components within the design system
• Create ideas and concepts for the product detail page
• Work on specific pages for the VEEV & Iluma products for different markets
• Manage assets for different markets.
My Role
Partner with the UX team to create high-fidelity page designs for a range of different markets.
Along with daily stand-ups within my team we also got together in a weekly all-hands for programme updates, new team introductions & strategic direction.
My Tasks:
• Create landing pages using existing components within the design system
• Create ideas and concepts for the product detail page
• Work on specific pages for the VEEV & Iluma products for different markets
• Manage assets for different markets.
Services
UX/UI
Design Systems
Visual Design
Team
2 UX/UI Designers
2 UX Researchers
1 Product Lead
2 Project Managers
4 Content Teams
VEEV Project
VEEV e-vapour.
We worked on wireframes within Miro and once signed off used Sketch alongside Abstract to build High Fidelity responsive designs using the IQOS Design System Library. After presenting our designs to the stakeholders and squads the designs were pushed onto Zeplin for developers to view and were also used as a main source of truth to see the latest work in an organized manner.
VEEV Project
VEEV e-vapour.
We worked on wireframes within Miro and once signed off used Sketch alongside Abstract to build High Fidelity responsive designs using the IQOS Design System Library. After presenting our designs to the stakeholders and squads the designs were pushed onto Zeplin for developers to view and were also used as a main source of truth to see the latest work in an organized manner.
VEEV Project
VEEV e-vapour.
We worked on wireframes within Miro and once signed off used Sketch alongside Abstract to build High Fidelity responsive designs using the IQOS Design System Library. After presenting our designs to the stakeholders and squads the designs were pushed onto Zeplin for developers to view and were also used as a main source of truth to see the latest work in an organized manner.
Page designs
Product detail page showcasing VEEV pods.
Page designs
Product detail page showcasing VEEV pods.
Page designs
Product detail page showcasing VEEV pods.
VEEV pods with additional attributes.
I also created additional pages showing a range of pod options such as pack size and nicotine strength which was created mobile first to make sure all was good before moving onto the desktop.
VEEV pods with additional attributes.
I also created additional pages showing a range of pod options such as pack size and nicotine strength which was created mobile first to make sure all was good before moving onto the desktop.
VEEV pods with additional attributes.
I also created additional pages showing a range of pod options such as pack size and nicotine strength which was created mobile first to make sure all was good before moving onto the desktop.
Concepts for VEEV
Flavour card concepts for the VEEV pods.
VEEV has a range of different flavored pods to choose from so I created concepts using their assets that could be used for the different product detail pages.
Concepts for VEEV
Flavour card concepts for the VEEV pods.
VEEV has a range of different flavored pods to choose from so I created concepts using their assets that could be used for the different product detail pages.
Concepts for VEEV
Flavour card concepts for the VEEV pods.
VEEV has a range of different flavored pods to choose from so I created concepts using their assets that could be used for the different product detail pages.
IQOS Project
IQOS Iluma Prime & IQOS Iluma.
I also collaborated on the IQOS Iluma product creating the discover, science, compare, and product list pages. I worked with designers and copywriters in our squad and also other squads to determine which components to use and how best to present information.
IQOS Project
IQOS Iluma Prime & IQOS Iluma.
I also collaborated on the IQOS Iluma product creating the discover, science, compare, and product list pages. I worked with designers and copywriters in our squad and also other squads to determine which components to use and how best to present information.
IQOS Project
IQOS Iluma Prime & IQOS Iluma.
I also collaborated on the IQOS Iluma product creating the discover, science, compare, and product list pages. I worked with designers and copywriters in our squad and also other squads to determine which components to use and how best to present information.
Multiple Markets
Working on a range of assets for a multitude of markets.
With IQOS products being available in 71 markets worldwide, there are certain legalities that are required to be met when it comes to showing people and the product in images. In certain cases, markets do not allow showing people using the device and some markets do not allow showing the person's face.
Certain markets also required images to be more targeted to such cultures as Japan. Overall we worked with seven archetypes which involved organizing and planning amongst our team to be able to easily find and use the assets within the components that we were creating.
Multiple Markets
Working on a range of assets for a multitude of markets.
With IQOS products being available in 71 markets worldwide, there are certain legalities that are required to be met when it comes to showing people and the product in images. In certain cases, markets do not allow showing people using the device and some markets do not allow showing the person's face.
Certain markets also required images to be more targeted to such cultures as Japan. Overall we worked with seven archetypes which involved organizing and planning amongst our team to be able to easily find and use the assets within the components that we were creating.
Multiple Markets
Working on a range of assets for a multitude of markets.
With IQOS products being available in 71 markets worldwide, there are certain legalities that are required to be met when it comes to showing people and the product in images. In certain cases, markets do not allow showing people using the device and some markets do not allow showing the person's face.
Certain markets also required images to be more targeted to such cultures as Japan. Overall we worked with seven archetypes which involved organizing and planning amongst our team to be able to easily find and use the assets within the components that we were creating.
A newly launched IQOS Iluma for the Japanese market.
I followed brand guidelines for the new IQOS Iluma product and used certain assets due to being aimed at the Japanese market. There were certain product colors that could and couldn’t be used on background colors which we had to adhere to within components.
A newly launched IQOS Iluma for the Japanese market.
I followed brand guidelines for the new IQOS Iluma product and used certain assets due to being aimed at the Japanese market. There were certain product colors that could and couldn’t be used on background colors which we had to adhere to within components.
A newly launched IQOS Iluma for the Japanese market.
I followed brand guidelines for the new IQOS Iluma product and used certain assets due to being aimed at the Japanese market. There were certain product colors that could and couldn’t be used on background colors which we had to adhere to within components.
IQOS Mobile Iluma pages.
I also worked on the science, compare, and product list pages for IQOS. Working with existing components from the library and highlighting any components that needed to be resolved and updated with other teams and the team I was in.
IQOS Mobile Iluma pages.
I also worked on the science, compare, and product list pages for IQOS. Working with existing components from the library and highlighting any components that needed to be resolved and updated with other teams and the team I was in.
IQOS Mobile Iluma pages.
I also worked on the science, compare, and product list pages for IQOS. Working with existing components from the library and highlighting any components that needed to be resolved and updated with other teams and the team I was in.
